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ABOUTGet a leading position in the sports distribution industry through customer satisfaction, revenue growth and organizational innovation.
Happy company sharing the best experience and energy Since in 1995, Daeyeon has continued to increase sales by more than 20% every year, establishing its top position in the sports distribution industry Daeyeon conducts official certified e-business in Nike Korea in conjunction with Shinsegae Department.

Company Overview

회사개요 테이블
Date of establishment July 5, 1995
CEO Kim Dae-ho
Business content Nike sports goods
clothing
shoes distribution
Number of employees 50 Head office / 350 stores as of 2019
Revenue 215 Billion in 2019 (goal)
189 Billion in 2018
139 billion in 2017

HISTORY

2019~
2018

  • 2019 Value proclamation ceremony
    Bucheon City Hall appreciation plaque
  • 2018 Small Business Management Innovation Competition Grand Prize
    President Award of Small andMedium Business (distribution/service)
    Shinsegae Job Fair

2017~
2013

2017 ~ 2013

  • 2017 Award of Best Korean Distribution (Chairman’s Award)
    Opening Korea’s First Jordan Store (Hongdae)
    Opening Korea’s First Nike Sports + (Timesquare)
    Expending Online mall expansion (CjMall, 11st, Shinsegae Mall)

  • 2016 Certification of best institutions for human resource development (Best HRD)
    Award of Best Korean Distribution (Service Innovation)
    Opening World’s first Nike SNKRS (Hongdae)
  • 2015Award for Best Taxes (Ministry of Economy and Finance)
  • 2014 Award of Best Korean Distribution (Small and Medium store distribution)
  • 2013 MainBiz Certification
    (Business Innovation)

    Award of Small and Medium
    Enterprises Quality

2012~
2008

2012 ~ 2008

  • 2012 Introduction of E-Learning (Step-by-step training)
    Implementation of mystery shoppers
    Opening SSG Uijeongbu, LF Square store
  • 2011 Declaration of Vision
    Opening Siheung, 3 Newcore and 1 Homeplus store
  • 2010 Opening SSG.COM
    Opening Onyang, Baksuk, Chungchun
    Introduction of hobby club / Opening of the Homepage
  • 2009 Opening 5 Newcore stores and 6 Homeplus store
    Opening Hakik and Timesquare store
  • 2008 Opening 6 Newcore and 3 Homeplus store
    Reinforcement of working
    system and benefits

2007~
2004

2007 ~ 2004

  • 2007 Certification of ISO9001
    Opening IsVille and SSG Jukjeon store
  • 2006 Opening Nambucheon, Guwol, and NSW Gwangju store
    Implementation of employee workshops and step-by-step training
  • 2005 Opening NSW Bupyeong, Incheon and Anyang store
    Enforecement of Competition for
    Improvement cases

    Introduction of sabbatical
  • 2004 Introduction of manager workshop
    Introduction of 5S system (Environmental management)

2003~
1995

2003 ~ 1995

  • 2003 Introduction of I-POS and CRM program
  • 2000 Opening SSG Incheon and Yeongdeongpo store Expansion of Logistics warehouse (50py) Introduction of Store Operation Training
  • 1998 Opening Department Channel Introduction of refilled sales system
  • 1995Establishment of Daeyeon / Opening Bukbucheon store